Workplace brand - Helin Kotan

BRINGING THE POWER OF COMMUNITY TO WORK

DELIVEROO - THE BRAND

EXECUTIVE CREATIVE DIRECTOR, WORKPLACE FROM META

CREATIVE DIRECTOR, DOVE UNILEVER

EXECUTIVE CREATIVE DIRECTOR, DELIVEROO

In 2019 I joined Meta with the task to overhaul the Workplace brand, Meta's dedicated tool for work to create a stronger sense of belonging at work. My position was instrumental in setting the business up for success to execute on marketing comms with stand out quality and differentiate in the SaaS category and confidently compete for a share in the market.

I established a brand and creative function from scratch consisting of campaign creatives, brand designers, production designers and producers - a team uniquely positioned to understand work and people at work. We spent three years immersing ourselves in the category, operating as an agile unit combining our expertise to deliver stand-out marketing campaigns.

My role included establishing creative processes, developing a brand positioning strategy and set a vision for the brand the team could execute against.

I established a brand & creative function from scratch consisting of campaign creatives, brand designers, production designers and producers - a team uniquely positioned to understand work and people at work. We spent three years immersing ourselves in the category, operating as an agile unit combining our expertise to create stand-out marketing comms.

My role included establishing creative processes, developing a brand positioning strategy and set a vision for the brand the team could execute against.