Celebrating people at work

MAKE WORK A GREAT PLACE TO WORK

EXECUTIVE CREATIVE DIRECTOR, WORKPLACE FROM META

CREATIVE DIRECTOR, DOVE UNILEVER

EXECUTIVE CREATIVE DIRECTOR, WORKPLACE FROM META

Workplace from Meta has a unique differentiation in the category - an Enterprise SaaS tool, born in the consumer world. It brings the power of community to work and gives everyone a voice to feel connected with each other and their company. Tasked with creating the first ever brand campaign to communicate its value proposition. We created a campaign full of warmth and personality, putting people at the heart of B2B marketing comms.

Workplace from Meta has a unique differentiation within the B2B SaaS category, it’s an Enterprise tools born in the consumer world. It's a communication platform that puts people first to bring the power of community to work.

INSIGHT With the average person spending 90,000 hours at work over a lifetime, we don’t stop being who we are during these hours. So we bring little pieces of ourselves, little human touches, to connect human-to-human. Workplace understands the need and importance of this. We know that when we feel like ourselves at work, we connect better with each other. To feel better about our work. And to do better work. CAMPAIGN IDEA With Workplace you can bring more of what makes you to work to make your place of work a great place to work.

RESULTS A global campaign covering everything from TVC, DOOH, Radio, Print, Paid and organic social - delivering above bench mark results and set the standard for brands marketing comms: 236M impresssions, 162K site visits, 55% video completion rate, 57% uplift in brand consideration.

Selected Works