SOCIETY46, STOCKHOLM
SOCIETY46 STOCKHOLM
SENIOR ART DIRECTOR
SENIOR ART DIRECTOR
A selection of work during my time in a boutique digital innovation agency Society46. A big part of my role was working with advertising agencies to help develop digital and experiential extensions to existing ATL campaigns.
A selection of work during my time in a boutique digital innovation agency Society46. A big part of my role was working with advertising agencies to help develop digital and experiential extensions to existing ATL campaigns.
CANCER RESEARCH SWEDEN
Cancer Research Sweden needed an interactive experience to support their ATL campaign "Together", highlighting how cancer effects everyone including friends, family member and partners. We created a site where users could share stories and connected the stories together through various associations.
Cancer Research Sweden needed an interactive experience to support their ATL campaign "Together", highlighting how cancer effects everyone including friends, family member and partners. We created a site where users could share stories and connected the stories together through various associations.
The design challenge was to showcase a clear filtering system with simple interactions while making the experience feel dynamic and beautiful at the same time. These are some of my explorations.
The design challenge was to showcase a clear filtering system with simple interactions while making the experience feel dynamic and beautiful at the same time. These are some of my explorations.
3 MOBILE NORDIC
Briefed to set the visual direction for a digital platform to support the nordic autumn campaign for 3Mobile - a calls to arm to save money, together as a nation.
Briefed to set the visual direction for a digital platform to support the nordic autumn campaign for 3Mobile - a calls to arm to save money, together as a nation.
PROCTER & GAMBLE
To support the re-launch of Pantene Pro V haircare range in the Scandinavian countries, Procter & Gamble wanted to create an-all-about-hair blog. I was briefed to set the visual direction. The look needed to have a high fashion and premium feel, attracting a predominantly female audience. Working closely with the front and backend developers, the site was designed to multi device specifications, with a complex design grid and a custom CMS.
To support the re-launch of Pantene Pro V haircare range in the Scandinavian countries, Procter & Gamble wanted to create an-all-about-hair blog. I was briefed to set the visual direction. The look needed to have a high fashion and premium feel, attracting a predominantly female audience. Working closely with the front and backend developers, the site was designed to multi device specifications, with a complex design grid and a custom CMS.
R/GA NEW YORK
SENIOR CREATIVE
Working as the Senior Art Director as part of a large team on a new business pitch, setting the visual direction and overseeing all the design out across the pitch creative.
Working as the Senior Art Director as part of a large team on a new business pitch, setting the visual direction and overseeing all the design out across the pitch creative.
YOUR MAYESTY NEW YORK
INTERACTIVE ART DIRECTOR
INTERACTIVE ART DIRECTOR
A selection of work during my time at the renowned boutique design agency Your Majesty in New York.
A selection of work during my time at the renowned boutique design agency Your Majesty in New York.
THE FRENCH CULINARY INSTITUTE
A complete redesign, from UX to UI and graphic language for a private culinary school.
A complete redesign, from UX to UI and graphic language for a private culinary school.
THE DAILY APP
Art direction and design for Rupert Murdoch's 'The Daily', a newspaper exclusively built for the iPad.
Art direction and design for Rupert Murdoch's 'The Daily', a newspaper exclusively built for the iPad.
STYLE SPOTTER
Design and development of a Pinterest style app for fashionistas, gamifying their natural behaviour by adding a social layer to their daily activity of browsing for the latest trends across different channels. The app aggregates the user’s favourite fashion blogs into one easy-to-browse platform. Users can create boards with their style finds, collect followers to improve their ranking and receive bonus points when a high profile designer/stylist/personalities start following them.
Design and development of a Pinterest style app for fashionistas, gamifying their natural behaviour by adding a social layer to their daily activity of browsing for the latest trends across different channels. The app aggregates the user’s favourite fashion blogs into one easy-to-browse platform. Users can create boards with their style finds, collect followers to improve their ranking and receive bonus points when a high profile designer/stylist/personalities start following them.
Selected Works
CELEBRATING PEOPLE AT WORKCD, Workplace from Meta
DEFINING A META BRAND FOR WORKECD, Workplace from Meta
FINDING A VOICE IN THE PANDEMICCD, Workplace from Meta
DELIVERING FOOD ENVYCD, Deliveroo
DEFINING THE DELIVEROO BRANDECD, Deliveroo
CREATING A REACTIVE CAMPAIGNCD, Deliveroo
CREATING A NEW CATEGORYCD, Dove DermaSeries
PROMOTING THE METAVERSECD, Meta for Work
ADDRESSING SEASONAL RELEVANCECD, Deliveroo
KEEPING PEOPLE IN THE KNOWCD, 72andSunny Amsterdam
PROMOTING PERSONAL CARECD, R/GA London
CREATING A COMMS STRATEGYSenior Creative Team, BBH London
MIXED ART DIRECTION & DESIGNSenior Art Director
MIXED CREATIVE & CONCEPTSenior Creative
MAKING PICTURESPhotography, pure and simple
"One of Helin's biggest strengths is to craft ideas."
MARIANA BUKVIC, DESIGNER DIRECTOR NIKE PORTLAND
MARIANA BUKVIC, DESIGNER DIRECTOR NIKE PORTLAND