Summer in the bag

SUMMER IN THE BAG

EXECUTIVE CREATIVE DIRECTOR, DELIVEROO

CREATIVE DIRECTOR, DOVE UNILEVER

EXECUTIVE CREATIVE DIRECTOR, DELIVEROO

Summer is a time of socialising and being out and about. Food delivery is not a natural top of mind. The brief was to create a summer campaign that communicated Deliveroo’s relevance during this period. Food delivery is not only for home time - getting the food you want, wherever you are this summer is easy with Deliveroo. We've got 'summer in the bag'.

SOCIAL FILMS Building brand love the Deliveroo way by creating playful content highlighting summer occasion where we can play a part in your experience.

Produced on a shoestring budget, the output was 40 individual edits to rotate across social channels throughout the summer period.

OOH Working with our in-house illustrator we created a set of social summer scenarios. The bold use of colour coupled with our playful tone of voice resulting in stand-out and distinct presence out and about.

PROMO MECHANIC In addition to the brand activity, a promotional offer giving away treats on orders was live on CRM and national press. With a none existing budget, we organised a shoot on the roof of our office to create the assets.