SUMMER IN THE BAG
SUMMER IN THE BAG
EXECUTIVE CREATIVE DIRECTOR, DELIVEROO
CREATIVE DIRECTOR, DOVE UNILEVER
EXECUTIVE CREATIVE DIRECTOR, DELIVEROO
Summer is a time of socialising and being out and about. Food delivery is not a natural top of mind. The brief was to create a summer campaign that communicated Deliveroo’s relevance during this period. Food delivery is not only for home time - getting the food you want, wherever you are this summer is easy with Deliveroo. We've got 'summer in the bag'.
Summer is a time of socialising and being out and about. Food delivery is not a natural top of mind. The brief was to create a summer campaign that communicated Deliveroo’s relevance during this period. Food delivery is not only for home time - getting the food you want, wherever you are this summer is easy with Deliveroo. We've got 'summer in the bag'.
SOCIAL FILMS Building brand love the Deliveroo way by creating playful content highlighting summer occasion where we can play a part in your experience.
Produced on a shoestring budget, the output was 40 individual edits to rotate across social channels throughout the summer period.
OOH Working with our in-house illustrator we created a set of social summer scenarios. The bold use of colour coupled with our playful tone of voice resulting in stand-out and distinct presence out and about.
OOH Working with our in-house illustrator we created a set of social summer scenarios. The bold use of colour coupled with our playful tone of voice resulting in stand-out and distinct presence out and about.
PROMO MECHANIC In addition to the brand activity, a promotional offer giving away treats on orders was live on CRM and national press. With a none existing budget, we organised a shoot on the roof of our office to create the assets.
Selected Works
BRINGING B2C TO B2BECD, Workplace from Meta
CREATING A NEW CATEGORYCD, Dove DermaSeries
DELIVERING FOOD ENVYECD, Deliveroo
PROMOTING THE METAVERSEGroup CD, Meta
FINDING A VOICE IN THE PANDEMICECD, Workplace from Meta
CREATING A REACTIVE CAMPAIGNECD, Deliveroo
BRINGING HUMANITY TO TECHCD, 72andSunny Amsterdam
SUMMER IN THE BAGECD, Deliveroo
LEADING MULTIPLE ACCOUNTSCD, R/GA London
ESTABLISHING A GLOBAL BRANDECD, Deliveroo
CREATING A COMMS STRATEGYCreative Lead, BBH London
CREATIVE & CONCEPTGoogle Creative Labs, and more ...
ART DIRECTION & DESIGNR/GA New York, and more ...
MAKING PICTURESPhotography, pure and simple
"One of Helin's biggest strengths is to craft ideas."
MARIANA BUKVIC, DESIGNER DIRECTOR NIKE PORTLAND
MARIANA BUKVIC, DESIGNER DIRECTOR NIKE PORTLAND