KEEPING PEOPLE IN THE KNOW

Creative Director, 72AndSunny Amsterdam

Partnering with the existing CD to head up the Google account to led a large creative department through high paced film, digital and event based projects for multiple European markets. Here is a selection of our work during my six month freelance assigment.

'Meet The Google App', Creative Director

THE CHALLENGE The Google App was struggling with adoption due to awareness of the app and what it can do. How can raise awareness and educate of all the different ways the Google App is useful in your day-to-day life. 

THE IDEA 'Meet the Google App' are 16 indiviual 10" films designed to introduce each feature of the Google App for everyday living. With a tight creative and production timeline, the team worked swiftly through the strategic and creative phase to deliver all assets ready to be aired across Cinema, TV and Social in the UK and German markets in just under six weeks.

'Les Heures Magiques', Creative Director

Google wanted to showcase the power of the Google App on a local level. 

THE IDEA The team at 72 created an experiential initiative in Paris, for Parisians, by Parisians. Working with local innovative artists and influencers, the month-long campaign promoted a rediscover for Parisians in Paris through the magic of the Google App. Filled with imaginative after-work activities, Les Heures Magiques created an opportunity for a global brand to demonstrate local relevance.

SOCIAL TEASERS We produced pre-rolls, teasers films, static and animated content for social to tease Parisians about the upcoming events.

CAMPAIGN DESTINATION We designed a custom interactive platform with an integrating features from the Google app and branded content.

POST EVENT ACTIVITIES We also documenting all the live events and were able to populate the Google social channels with films, photography & animated assets to keep the conversation going after the events.