THE GOOGLE APP

THE GOOGLE APP

CREATIVE DIRECTOR, 72ANDSUNNY

CREATIVE DIRECTOR, 72ANDSUNNY

Partnering with the existing CD to head up the Google account in the Amsterdam branch of 72andSunny, leading a large creative department through high paced film, digital and event based projects for multiple European markets. Here is a selection of our work during my six month freelance assigment.

Partnering with the existing CD to head up the Google account in the Amsterdam branch of 72andSunny, leading a large creative department through high paced film, digital and event based projects for multiple European markets. Here is a selection of our work during my six month freelance assigment.

 MEET THE GOOGLE APP - 10" FILMS

 MEET THE GOOGLE APP - 10" FILMS

16 indiviual 10" ads to introduce the Google App and showcase it's smart search features for everyday living. Broadcast across cinema screens, TV and social.

16 indiviual 10" ads to introduce the Google App and showcase it's smart search features for everyday living. Broadcast across cinema screens, TV and social. 

With a tight creative and production timeline, the team worked swiftly through the strategic and creative phase to deliver all assets ready for the UK and German market in just under six weeks. 

 LES HEURES MAGIQUES - GOOGLE FRANCE

A social initiative in Paris, for Parisians by Parisians. Working with local innovative artists and influencers, we created a month long event led campaign for Parisians to rediscover their city through the magic of the Google App. Creating a truly consumer focused brand campaign by inviting locals to take part in unimaginable after-work activities - an opportunity for a global brand to demonstrate local relevance in a seamless and authentic way.

A social initiative in Paris, for Parisians by Parisians. Working with local innovative artists and influencers, we created a month long event led campaign for Parisians to rediscover their city through the magic of the Google App. Creating a truly consumer focused brand campaign by inviting locals to take part in unimaginable after-work activities - an opportunity for a global brand to demonstrate local relevance in a seamless and authentic way.

TEASER FILMS Producing two pre-rolls & four teasers films.

TEASER FILMS We released two pre-rolls & four teasers films.

ADDITIONAL TEASER MATERIAL A spread of static and gif content.

ADDITIONAL TEASERS A spread of static and gif content in a true Parisian 'je ne sais quoi' style to be used as pre-event teasers.

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CUSTOM MOBILE PLATFORM integrating features from the Google app.

CUSTOM MOBILE APP integrating features from the Google app.

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POST EVENT CONTENT In documenting all the live events, we were able to populate social with films, photography & gif assets and keep the conversation going.

POST EVENT CONTENT In documenting all the live events, we were able to populate social with films, photography & gif assets and keep the conversation going.

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"One of Helin's biggest strengths is to craft ideas."

MARIANA BUKVIC, DESIGNER DIRECTOR NIKE PORTLAND

MARIANA BUKVIC, DESIGNER DIRECTOR NIKE PORTLAND