WELCOME TO MY NEW OFFICE
WELCOME TO MY NEW OFFICE
EXECUTIVE CREATIVE DIRECTOR, WORKPLACE FROM META
CREATIVE DIRECTOR, DOVE UNILEVER
EXECUTIVE CREATIVE DIRECTOR, WORKPLACE FROM META
When the world as we knew it changed overnight during the pandemic, it become more important than ever to feel connected to each other. In life and at work.
Workplace from Meta was uniquely placed to own a special kind of conversation that was authentic to the brand and the product offering. With roots in Facebook technology, the end to end communication platform inherently connects everyone within a company, far and wide, to feel closer to each other and have access to the information they need to get the job done.
Having to approach the production in unorthodox ways. We wrote the script worked with the lovely team at Across the Pond as our production partner to commission a wild card brief to directors around the world in lock down. No set shot list. Then it became an editing job to create the story we wanted to tell.
We were able to send sent out a message that was sensitive to the times, relevant to our audience and enabled the brand to demonstrate it’s differentiation in a category bloated with functional messaging about productivity.
Selected Works
DELIVERING FOOD ENVYECD, Deliveroo
CREATING A NEW CATEGORYCD, Dove DermaSeries
FINDING A VOICE IN THE PANDEMICECD, Workplace from Meta
CELEBRATING PEOPLE AT WORKECD, Workplace from Meta
PROMOTING THE METAVERSEECD, Meta for Work
CREATING A REACTIVE CAMPAIGNECD, Deliveroo
PUTTING SUMMER IN THE BAGECD, Deliveroo
KEEPING PEOPLE IN THE KNOWCD, 72andSunny Amsterdam
DEFINING A CHALLENGER BRANDECD, Deliveroo
ESTABLISHING A B2B BRANDECD, Workplace from Meta
PROMOTING PERSONAL CARECD, R/GA London
CREATING A COMMS STRATEGYCreative Lead, BBH London
MIXED CREATIVE & CONCEPTSenior Creative
MIXED ART DIRECTION & DESIGNSenior Art Director
MAKING PICTURESPhotography, pure and simple
"One of Helin's biggest strengths is to craft ideas."
MARIANA BUKVIC, DESIGNER DIRECTOR NIKE PORTLAND
MARIANA BUKVIC, DESIGNER DIRECTOR NIKE PORTLAND