When the world as we knew it changed overnight during the pandemic, it become more important than ever to feel connected to each other. In life and at work.

Workplace from Meta was uniquely placed to own a special kind of conversation that was authentic to the brand and the product offering. With roots in Facebook technology, the end to end communication platform inherently connects everyone within a company, far and wide, to feel closer to each other and have access to the information they need to get the job done. 

Having to approach the production in unorthodox ways. We wrote the script worked with the lovely team at Across the Pond as our production partner to commission a wild card brief to directors around the world in lock down. No set shot list. Then it became an editing job to create the story we wanted to tell.

We were able to send sent out a message that was sensitive to the times, relevant to our audience and enabled the brand to demonstrate it’s differentiation in a category bloated with functional messaging about productivity.