Leading the creative output on Meta for Work, a new offering from Meta dedicated to bringing immersive experiences to businesses, my role was to oversea the campaign output across multiple products and define how we tell engaging stories about this innovation space and the value it brings to the world of work. This is a very new category and the work was highly strategic and exploratory to strike the right tone for the category and the brand.  

BRINGING YOU REAL WORK VIBES

EXECUTIVE CREATIVE DIRECTOR, HORIZON WORKROOMS

Horizon Workrooms from Meta is an immersive virtual office where you can meet, brainstorm ideas and share presentations. It's a new way of working that offers that in-person magic that's lost with remote teams connecting via VC.

The brief: Meta needed to appeal to early adopters of VR and communicate the tangible and real value of connecting in the metaverse. The idea:  Workrooms brings life back to work and makes everyone feel in sync with each other in new and wonderful ways. Creating real work vibes, to get real work done. 

LET'S TALK ABOUT THE FUTURE OF WORK

EXECUTIVE CREATIVE DIRECTOR, VR FOR WORK

The brief: Meta needed to have a relevant voice in the B2B category and position ourselves as a trusting brand and thought leaders on the future of work.
The insight: As hype merchants and experts fill pages and pages of speculation about NFTs and blockchain, people were only left with more questions. How will we work? Where will we work from? And what exactly is this Metaverse I keep hearing about? Sometimes it’s the simplest questions that needs answering.
The idea: At Meta, we believe that the key to unlocking a future of work that works for everyone, starts by asking the right questions today. We created a campaign to highlight any and all questions, no matter how big, small or silly. Because the only stupid questions about the future of work are the ones we don’t ask.