PROMOTING THE METAVERSE

Creative Director, Meta for Work

Meta for Work is a new B2B offering from Meta dedicated to bringing immersive experiences to businesses. Being an emerging category, the work was highly strategic and exploratory to strike the right tone for the audience and the brand. My role was to define how we told engaging stories in this innovation space and lead on all campaign output across our 'work' offering. 

'Bringing You Real Work Vibes', Creative Director

Horizon Workrooms is Meta's native VR product, an immersive virtual office where you can meet, brainstorm ideas and share presentations. It's a new way of working that offers that in-person magic that's lost with remote teams connecting via VC.

THE BRIEF Meta needed to appeal to early adopters of VR and communicate the tangible and real value of connecting in the metaverse. 

THE IDEA As the world of work is suffering from VC fatigue and the 2D experience, Workrooms brings life back to work and makes everyone feel in sync with each other in new and wonderful ways. Creating real work vibes, to get real work done. 

'Let's Talk About The Future Of Work', Creative Director

THE BRIEF Meta needed to have a relevant voice in the B2B category and position ourselves as a trusting work brand and thought leaders on the future of work.

THE INSIGHT As hype merchants and experts fill pages and pages of speculation about NFTs and blockchain, people were only left with more questions. How will we work? Where will we work from? And what exactly is this Metaverse I keep hearing about? Sometimes it’s the simplest questions that needs answering.

THE IDEA  At Meta, we believe that the key to unlocking a future of work that works for everyone, starts by asking the right questions today. We created a campaign to highlight any and all questions, no matter how big, small or silly. Because the only stupid questions about the future of work are the ones we don’t ask.

'What We Know About Work', Creative. Director

A big part of my role was to connect team and themes across the org. I often created proactive briefs for my team to apply their storytelling to support business objectives.

THE PROBLEM The Meta Research&Insights team held a lot of knowledge but information overload across the org prevented their content to achieve cut through. We developed bite sized shorts that surfaced key take-aways in a human but informative manner to effectively socialise their critical insights. A self initiated project done on a shoe string budget.