CELEBRATING PEOPLE AT WORK

'Make Work A Great Place To Work', Creative Director

Creating the first integrated brand campaign for Workplace from Meta, Meta's dedicated B2B tool.

THE STRATEGY  Workplace from Meta has a unique differentiation in the category - an Enterprise SaaS tool, born in the consumer world. It brings the power of community to work and gives everyone a voice to feel connected with each other and their company.

THE IDEA  The average person spends 90,000 hours at work over a lifetime. But we don't stop being individuals with the need to express ourselves during work hours. We find ways to bring our personality and quirks to helps connect with each other. Workplace from Meta understands understand this need. We understand people at work. We know that when we feel like ourselves at work, we feel better about our work. To do better work. With Workplace you can bring more of what makes you to work, to 'make your place of work a great place to work'.

RESULTS  We created a campaign to bring our brand strategy to life, full of warmth and personality to put people at the heart of Enterprise B2B comms. A global integrated campaign across TVC, DOOH, Radio, Print, Paid and Organic Social - delivering above benchmark results and setting the standard for brand marketing comms within the org: 

• 236M impressions
• 162K site visits
• 55% video completion rate
• 57% uplift in brand consideration